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GROWTH Skills (15)

Part of Role Skills Catalog | Phase 4 + Phase 6

Chains: SEO: Keyword → Outline → Meta → Audit → Check | Beta → Feedback | Lifecycle → Variants | Loop → Guards | Launch → FAQ

Userflow Schema​

flowchart TD
    jaan-to-growth-keyword-brief["growth-keyword-brief<br>Keyword Brief<br>Keyword + intent map + SERP"] --> jaan-to-growth-content-outline["growth-content-outline<br>Content Outline<br>H1-H3 + FAQs + internal links"]
    jaan-to-growth-content-outline["growth-content-outline<br>Content Outline<br>H1-H3 + FAQs + internal links"] --> jaan-to-growth-meta-write["growth-meta-write<br>Meta Write<br>Titles + descriptions"]
    jaan-to-growth-meta-write["growth-meta-write<br>Meta Write<br>Titles + descriptions"] --> jaan-to-growth-seo-audit["growth-seo-audit<br>SEO Audit<br>Title/meta + headings + gaps"]
    jaan-to-growth-seo-audit["growth-seo-audit<br>SEO Audit<br>Title/meta + headings + gaps"] --> jaan-to-growth-seo-check["growth-seo-check<br>SEO Check<br>Indexability + crawl + errors"]
    jaan-to-growth-content-optimize["growth-content-optimize<br>Content Optimize<br>Refresh checklist + links"] --> jaan-to-growth-meta-write["growth-meta-write<br>Meta Write<br>Titles + descriptions"]
    jaan-to-growth-beta-cohort-plan["growth-beta-cohort-plan<br>Beta Cohort Plan<br>Cohort + eligibility + exit criteria"] --> jaan-to-growth-beta-feedback-script["growth-beta-feedback-script<br>Beta Feedback Script<br>Interview prompts + probes"]
    jaan-to-growth-beta-cohort-plan["growth-beta-cohort-plan<br>Beta Cohort Plan<br>Cohort + eligibility + exit criteria"] -.-> jaan-to-release-beta-rollout-plan["release-beta-rollout-plan<br>RELEASE: beta-rollout-plan"]
    jaan-to-growth-beta-feedback-script["growth-beta-feedback-script<br>Beta Feedback Script<br>Interview prompts + probes"] -.-> jaan-to-pm-insights-synthesis["pm-insights-synthesis<br>PM: insights-synthesis"]
    jaan-to-growth-lifecycle-message-map["growth-lifecycle-message-map<br>Lifecycle Message Map<br>Triggers + timing + channels"] --> jaan-to-growth-lifecycle-copy-variants["growth-lifecycle-copy-variants<br>Lifecycle Copy Variants<br>3-5 variants + CTAs"]
    jaan-to-growth-lifecycle-copy-variants["growth-lifecycle-copy-variants<br>Lifecycle Copy Variants<br>3-5 variants + CTAs"] -.-> jaan-to-data-experiment-design["data-experiment-design<br>DATA: experiment-design"]
    jaan-to-growth-loop-design["growth-loop-design<br>Loop Design<br>Diagram + incentives + metrics"] --> jaan-to-growth-loop-abuse-guards["growth-loop-abuse-guards<br>Loop Abuse Guards<br>Anti-fraud + limits + monitoring"]
    jaan-to-growth-loop-abuse-guards["growth-loop-abuse-guards<br>Loop Abuse Guards<br>Anti-fraud + limits + monitoring"] -.-> jaan-to-data-event-spec["data-event-spec<br>DATA: event-spec"]
    jaan-to-growth-launch-announcement["growth-launch-announcement<br>Launch Announcement<br>Copy pack + channel adaptations"] --> jaan-to-growth-launch-faq["growth-launch-faq<br>Launch FAQ<br>FAQ + objections + support notes"]
    jaan-to-growth-launch-faq["growth-launch-faq<br>Launch FAQ<br>FAQ + objections + support notes"] -.-> jaan-to-support-help-article["support-help-article<br>SUPPORT: help-article"]

    style jaan-to-release-beta-rollout-plan fill:#f0f0f0,stroke:#999
    style jaan-to-pm-insights-synthesis fill:#f0f0f0,stroke:#999
    style jaan-to-data-experiment-design fill:#f0f0f0,stroke:#999
    style jaan-to-data-event-spec fill:#f0f0f0,stroke:#999
    style jaan-to-support-help-article fill:#f0f0f0,stroke:#999

Legend: Solid = internal | Dashed = cross-role exit | Gray nodes = other roles

/jaan-to-growth-keyword-brief​

  • Logical: growth-keyword-brief
  • Description: Keyword + intent map with primary/secondary targets, SERP notes, content angle, internal linking
  • Quick Win: No - needs GSC MCP
  • Key Points:
    • Cluster keywords by intent, not volume only
    • Briefs should include SERP intent and CTA
    • Coordinate with tech SEO basics
  • → Next: growth-content-outline
  • MCP Required: GSC (queries/pages)
  • Input: [topic]
  • Output: $JAAN_OUTPUTS_DIR/growth/seo/{slug}/keyword-brief.md

/jaan-to-growth-content-outline​

  • Logical: growth-content-outline
  • Description: Writing-ready outline: H1-H3, FAQs, entities, internal links, intent matching
  • Quick Win: Yes - content structure
  • Key Points:
    • Cluster keywords by intent, not volume only
    • Briefs should include SERP intent and CTA
    • Coordinate with tech SEO basics
  • → Next: growth-meta-write
  • MCP Required: GSC (opportunity pages + queries)
  • Input: [page]
  • Output: $JAAN_OUTPUTS_DIR/growth/content/{slug}/outline.md

/jaan-to-growth-meta-write​

  • Logical: growth-meta-write
  • Description: Meta titles (<60 chars) and descriptions (<155 chars) with A/B variations
  • Quick Win: Yes - structured output, character limits
  • AI Score: 5 | Rank: #12
  • Key Points:
    • Cluster keywords by intent, not volume only
    • Briefs should include SERP intent and CTA
    • Coordinate with tech SEO basics
  • → Next: growth-seo-audit
  • MCP Required: None (target keyword provided)
  • Input: [page_url] [target_keyword]
  • Output: $JAAN_OUTPUTS_DIR/growth/meta/{slug}/meta-tags.md
  • Failure Modes: Truncation; keyword stuffing; generic descriptions
  • Quality Gates: Primary keyword included; compelling; proper length

/jaan-to-growth-content-optimize​

  • Logical: growth-content-optimize
  • Description: Existing content optimization checklist with updated sections and internal links
  • Quick Win: No - needs traffic analysis
  • AI Score: 5 | Rank: #18
  • Key Points:
    • Cluster keywords by intent, not volume only
    • Briefs should include SERP intent and CTA
    • Coordinate with tech SEO basics
  • → Next: growth-meta-write
  • MCP Required: GSC (traffic decline reports), GA4 (engagement)
  • Input: [page_url]
  • Output: $JAAN_OUTPUTS_DIR/growth/optimization/{slug}/content-refresh.md
  • Failure Modes: Surface-level changes; breaking existing rankings
  • Quality Gates: Matches current intent; competitive depth; tracked 30/60/90 days

/jaan-to-growth-seo-audit​

  • Logical: growth-seo-audit
  • Description: On-page checklist: title/meta, headings, content gaps, internal links, schema opportunities
  • Quick Win: No - needs GSC MCP
  • Key Points:
    • Cluster keywords by intent, not volume only
    • Briefs should include SERP intent and CTA
    • Coordinate with tech SEO basics
  • → Next: growth-seo-check
  • MCP Required: GSC (page CTR/impressions), GitLab (optional route ownership)
  • Input: [url_or_route] [target_keyword]
  • Output: $JAAN_OUTPUTS_DIR/growth/seo/{slug}/seo-audit.md

/jaan-to-growth-seo-check​

  • Logical: growth-seo-check
  • Description: Technical audit: indexability, crawl signals, critical errors, remediation plan
  • Quick Win: No - technical checklist
  • Key Points:
    • Cluster keywords by intent, not volume only
    • Briefs should include SERP intent and CTA
    • Coordinate with tech SEO basics
  • → Next: —
  • MCP Required: GSC (coverage/index diagnostics)
  • Input: [site_or_app] [scope]
  • Output: $JAAN_OUTPUTS_DIR/growth/seo/{slug}/seo-check.md

/jaan-to-growth-beta-cohort-plan​

  • Logical: growth-beta-cohort-plan
  • Description: Target cohort + rollout steps, eligibility rules, exit criteria
  • Quick Win: Yes
  • Key Points:
    • Define cohort criteria and exit conditions
    • Create feedback loops and comms
    • Monitor support load
  • → Next: growth-beta-feedback-script, release-beta-rollout-plan
  • MCP Required: None
  • Input: [criteria]
  • Output: $JAAN_OUTPUTS_DIR/growth/beta/{slug}/cohort-plan.md

/jaan-to-growth-beta-feedback-script​

  • Logical: growth-beta-feedback-script
  • Description: Interview/survey prompts, success/failure probes, follow-up sequencing
  • Quick Win: Yes
  • Key Points:
    • Define cohort criteria and exit conditions
    • Create feedback loops and comms
    • Monitor support load
  • → Next: pm-insights-synthesis
  • MCP Required: None
  • Input: [feature]
  • Output: $JAAN_OUTPUTS_DIR/growth/beta/{slug}/feedback-script.md

/jaan-to-growth-lifecycle-message-map​

  • Logical: growth-lifecycle-message-map
  • Description: Triggers + messages + timing, channel selection guidance, guardrails (fatigue limits)
  • Quick Win: Yes
  • Key Points:
    • Triggers must be event-based (behavioral)
    • Keep copy consistent with tone rules
    • Test variants and measure outcomes
  • → Next: growth-lifecycle-copy-variants
  • MCP Required: None
  • Input: [journey]
  • Output: $JAAN_OUTPUTS_DIR/growth/lifecycle/{slug}/message-map.md

/jaan-to-growth-lifecycle-copy-variants​

  • Logical: growth-lifecycle-copy-variants
  • Description: 3–5 variants, tone + CTA options, personalization fields list
  • Quick Win: Yes
  • Key Points:
    • Triggers must be event-based (behavioral)
    • Keep copy consistent with tone rules
    • Test variants and measure outcomes
  • → Next: data-experiment-design
  • MCP Required: None
  • Input: [message]
  • Output: $JAAN_OUTPUTS_DIR/growth/lifecycle/{slug}/copy-variants.md

/jaan-to-growth-loop-design​

  • Logical: growth-loop-design
  • Description: Loop diagram + steps, incentives + risks, metrics per step
  • Quick Win: Yes
  • Key Points:
    • Identify incentive + friction points
    • Add abuse and fraud protections
    • Measure loop conversion at each step
  • → Next: growth-loop-abuse-guards
  • MCP Required: None
  • Input: [mechanic]
  • Output: $JAAN_OUTPUTS_DIR/growth/loop/{slug}/loop-design.md

/jaan-to-growth-loop-abuse-guards​

  • Logical: growth-loop-abuse-guards
  • Description: Anti-fraud checks, limits and cooldowns, monitoring signals
  • Quick Win: Yes
  • Key Points:
    • Identify incentive + friction points
    • Add abuse and fraud protections
    • Measure loop conversion at each step
  • → Next: data-event-spec
  • MCP Required: None
  • Input: [loop]
  • Output: $JAAN_OUTPUTS_DIR/growth/loop/{slug}/abuse-guards.md

/jaan-to-growth-launch-announcement​

  • Logical: growth-launch-announcement
  • Description: Announcement copy pack (short/long), channel adaptations (email/in-app), key benefits bullets
  • Quick Win: Yes
  • Key Points:
    • Anchor on benefit and audience
    • Anticipate objections
    • Provide support-ready FAQ
  • → Next: growth-launch-faq
  • MCP Required: None
  • Input: [release]
  • Output: $JAAN_OUTPUTS_DIR/growth/launch/{slug}/announcement.md

/jaan-to-growth-launch-faq​

  • Logical: growth-launch-faq
  • Description: FAQ + objection handling, known limits + workarounds, support escalation notes
  • Quick Win: Yes
  • Key Points:
    • Anchor on benefit and audience
    • Anticipate objections
    • Provide support-ready FAQ
  • → Next: support-help-article
  • MCP Required: None
  • Input: [feature]
  • Output: $JAAN_OUTPUTS_DIR/growth/launch/{slug}/faq.md

/jaan-to-growth-weekly-report​

  • Logical: growth-weekly-report
  • Description: Weekly wins/losses, top pages/queries, actions + owners, next experiments
  • Quick Win: No - needs multiple MCPs
  • Key Points:
    • Cluster keywords by intent, not volume only
    • Briefs should include SERP intent and CTA
    • Coordinate with tech SEO basics
  • → Next: —
  • MCP Required: GA4 (deltas), GSC (deltas)
  • Input: [period]
  • Output: $JAAN_OUTPUTS_DIR/growth/reports/{slug}/weekly-report.md